SHAPED THE FUTURE STRATEGY
CREATED A UNIFYING AMBITION
DEVELOPED FIVE STRATEGIC PATHWAYS
INFORMED THINNKING THAT SHAPED FUTURE STRATEGIC AGILITY
Future of Fish
Proactively shape to future and protect strategic revenue stream
Nomad Foods 2021
THE CHALLENGE
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Fish was Nomad Foods’ largest revenue-contributing category, accounting for nearly 40% of the business.
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Its long-term future was being challenged by climate volatility, overfishing, changing consumer expectations and emerging alternatives.
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Nomad needed to move beyond short-term category planning and define how it could lead the next decade of fish innovation.
OUR APPROACH
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Partnered with Nomad’s senior leadership team to explore the forces reshaping fish, food production and consumer behaviour.
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Combined strategic foresight, expert perspectives, scenario planning and collaborative innovation.
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Co-created the unifying ambition Fish is a Force for Good.
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Developed a long-term roadmap built around five strategic themes, including Own Omega 3, Feel Good Farmed and Healthy Me, Healthy Sea.
STRATEGIC IMPACT
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Established a shared ambition that connected commercial opportunity with positive impact on people and planet.
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Identified strategic pathways spanning healthier nutrition, responsible aquaculture, sustainable sourcing and alternative seafood.
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Informed thinking subsequently reflected in Nomad’s diversification of species and sourcing geographies, expansion of responsibly farmed fish and exploration of fishless and cultivated-seafood formats.
STRATEGY SERVICES PROVIDED
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Current Strategy Analysis
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Senior Leader and Stakeholder Interviews
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Keynotes on the Forces of Progress and Organisational Change
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Expert Panels and TED-Style Thought Sessions
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Executive Strategy Workshops and Opposite-Viewpoint Debates
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3D Strategy Design and Strategic Roadmaps
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Five Future-Defining Strategic Themes
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Board Strategy Development and Presentation Support