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Expansive innovation
9 types of innovation
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One trap organisations fall into is thinking too narrowly about where innovation can come from. We've identified nine-types of innovation offer untapped value including:

  1. Business Model

  2. Alliance

  3. Structure

  4. Process

  5. Service

  6. Product

  7. Channel/Presence

  8. Brand

  9. Customer Experience

Each of these types requires different insights and approaches. 

Seven essentials for building a culture of innovation